50% increase in lead pipeline for a leading consulting company through engaging thought leadership content


Positioning the company as being closely integrated with the country's culture


Developed a comprehensive corporate marketing strategy for branding the firm as a thought leader across technology, people, collaboration and innovation especially in the Indian context. The campaign involved engaging the key stakeholders: clients, prospects, government officials, key industry bodies, industry experts/independent thinkers, recruits, employees and the public at large.

The program included strategic executive communications such as bylines for senior company leaders in global and national publications, media panel discussions featuring industry experts and thought leaders, research collaborations with premier government bodies and select digital marketing campaigns.

  • Substantial increase in company’s brand awareness in india
  • 50% increase in lead pipeline with key clients
  • Fostered new partnerships with key influencers
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