Our Services

CMO as a service

CMO as a service, becomes a part-time addition to your executive team, bringing a market-based perspective to formulate strategy and manage implementation.

One way to think about CMO as a service is that you can "rent" exactly the type of experience and amount of CMO you need. Best suited for small and medium enterprises and startups.

Advantages of CMO as a service model:

  • Focus on Core Business- The companies can focus on their main priorities and let the outsourced CMO focus and run the marketing activities. A successful marketing investment requires a heavy dose of both strategy and tactical execution.
  • Lack of Expertise- Agencies often bring the practitioners view to the table and would like to work with someone who has done this before. An outsourced CMO can help you plug this gap and get your more bang for your buck.
  • Instant On – No hiring delays, head hunters, interviews or relocations.
  • Cost-Effectiveness – You only pay the amount of a CMO you need. Flexible models ranging from fixed pay to pay per hour available

Content development

How do you communicate your thought leadership to your audience? By engaging and educating them. This is best achieved through impactful content for inbound marketing. Only 5% B2B buying decision makers believe content they receive showcases thought leadership! Our team of expert communication and domain writers work on creating high impact content which can help position your company as a thought leader in your industry.

Digital Marketing

From Online Content Syndication and Social Media promotions to Direct Mailer Campaigns, SEO, SEM and FB/Linkedin campaigns, we understand how to nurture a big audience for your 'Big Idea' through our expert team of digital marketing & lead generation professionals.

Market Intelligence

Thought Leadership Marketing is a knowledge driven approach towards branding. Research and Publishing, therefore, are an integral part of the brand building exercise. We assist our clients in developing their knowledge base by setting up research councils within organizations and designing a research strategy and calendar. Our vast network with the academia enables us to facilitate collaborations with leading research scholars and organizations. We even help our clients design and roll out surveys and joint research. Additionally, we help companies garner intelligence around markets, customers, companies and competition which can enable them develop campaigns that garner higher ROI.

Design Services

How do you communicate your thought leadership to your audience? By engaging and educating them. This is best achieved through inbound marketing techniques, also known as Content Marketing.

Our in-house creative team not only specializes in creating different kinds of content for different channels, but figuring out which combination of content and distribution will work best for you.

From Online Content Syndication and Social Media promotions to Direct Mailer Campaigns, SEO, SEM and Blogs, we understand how to nurture a big audience for your 'Big Idea'.

TESTIMONIALS


"All of the professionals at ThoughtStarters are innovative, strategic thinkers. Karthik, in particular, envisioned two successful columns for our Outsourcing Center, both of which earned "most read" status in readership surveys."

Debra Floyd- COO, Outsourcing Center

Success Stories

A leading global IT services
company
Develop a comprehensive cross-functional thought leadership solution that could directly support their IT and business strategy. This program involved collaborating with leading universities, industry bodies, analysts and research firms throughout the world and served as a catalyst for best practices and insights.
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