We Think

Survey Papers

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    Thought Leadership: Designing a Framework for CXO Engagement

    Thought Leadership is a term that has emerged in Western businesses over the past 30 years.
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    The who, what and why of Thought Leadership

    An Assessment of Businesses' Understanding of the Thought Leadership Function
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    Mapping Thought Leadership Marketing in Organizations

    An assessment of businesses' adoption and execution of the thought leadership function
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    Leveraging Thought Leadership Marketing in International Markets

    An assessment of the ways in which businesses utilize the Thought Leadership Function
    to enter and profit from international markets