WARNING: You're Wasting Your Time with Predictable, Algorithmic Content!

Last year, Amazon instituted a three-per-day upload limit for self-publishing after an influx of AI-generated books. Some experts warn AI will generate 90% of all content on the internet within a couple of years.

In an AI world where content is increasingly predictable, the key to surprising and delighting your audience lies in embracing the unexpected.

Reflection on this:

  1. Are you playing it too safe with your content, sticking to what's proven?
  2. Are you afraid to challenge your audience's assumptions and beliefs?
  3. Are you willing to take risks and try something new, even if it might fail?

Tips for content marketers:

  1. Use AI to identify patterns, then break them: Harness AI's analytical power to uncover predictable trends, then boldly defy them with innovative ideas, unexpected twists, and creative risks to captivate your audience.
  2. Create content that asks questions, rather than providing answers: Craft thought-provoking content that sparks curiosity, encourages discussion, and invites audience engagement, rather than simply providing definitive answers, to foster a sense of community and exploration.
  3. Embrace the beauty of imperfection and humanity in your content: Celebrate the unique, imperfect aspects of human creation, and infuse your content with authenticity, vulnerability, and personality, to create a relatable, genuine, and memorable brand voice.

Remember, surprise and delight are not algorithms, they're emotions. Let's create content that resonates, not just repeats.

Want to drive your content with thought leadership in an altered world? Pick a copy of my book "The Thought Leader Way" today! - https://lnkd.in/dJvHSJD

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