Over 40% increase in leads for a software products company through engaging thought leadership content and marketing campaign

Challenge

“Showcase thought leadership across payroll, HR solutions and generate leads

Solution

• Microsite with thought leadership content comprising survey report, blogs, videos & infograph created
• LinkedIn campaign, SEM, Email campaign to drive traffic to website

Impact

• 43% increase in lead pipeline over 6 months campaign
• 7% leads continue to be generated through engaging explainer videos

• Increased Brand Audit Score For Thought Leadership By 25 Basis Points For A Leading IT Services Company Through A Solid Content Strategy
• 50% Increase In Lead Pipeline For A Leading Consulting Company Through Engaging Thought Leadership Content
• 100% Increase In Web Traffic For An Online Publication Through A Strategic Content Mix
• 5X Leads Generated For A Leading BPO Company Through A Strategic Content Marketing Campaign
• 20% Improvement In Sales Conversion For A Leading IT Services Company Through Engaging Thought Leadership Content
• Over 92% Retention Of Accounts For A Leading Global IT Consulting Company Through An Effective Content Strategy & Marketing Campaign
• 25% increase in pipeline creation for a leading software product company through a robust content marketing campaign
• Over 40% Increase In Leads For A Software Products Company Through Engaging Thought Leadership Content And Marketing Campaign