Increased brand audit score for thought leadership by 25 basis points for a leading IT Services Company through a solid content strategy

Challenge

Client’s lack of knowledge in showcasing its thought leadership capabilities and the loss of potential value generating opportunities

Solution

Developed a comprehensive cross-functional thought leadership solution that could directly support their IT and business strategy. This program involved collaborating with leading universities, industry bodies, analysts and research firms throughout the world and served as a catalyst for best practices and insights.

Impact

  • Increased brand audit scores for the client for thought leadership by 25 basis points
  • Substantial increase in web traffic for the company's thought leadership content
  • Finalist in Key Marketing Excellence Awards alongside global industry leaders within one year of launch
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