Increased record website traffic of 18,000 per month for a B2B sales tech saas company leading to a pipeline of around $4 million.
Challenge
Client’s lack of knowledge in showcasing its thought leadership capabilities and the loss of potential value generating opportunities with large enterprise accounts.
Solution
Developed a comprehensive thought leadership strategy involving research, blogs, articles, podcasts along with a solid influencer marketing campaign with target accounts & experts.
Impact
- Record website traffic of 18,000 per month. Pipeline of $4.2 million. 100+ target accounts engaged with podcasts. 7000+ views for podcast
- Increased record website traffic of 18,000 per month for a B2B sales tech saas company leading to a pipeline of around $4 million.
- Increased Brand Audit Score For Thought Leadership By 25 Basis Points For A Leading IT Services Company Through A Solid Content Strategy
- 50% Increase In Lead Pipeline For A Leading Consulting Company Through Engaging Thought Leadership Content
- 100% Increase In Web Traffic For An Online Publication Through A Strategic Content Mix
- 5X Leads Generated For A Leading BPO Company Through A Strategic Content Marketing Campaign
- 20% Improvement In Sales Conversion For A Leading IT Services Company Through Engaging Thought Leadership Content
- Over 92% Retention Of Accounts For A Leading Global IT Consulting Company Through An Effective Content Strategy & Marketing Campaign
- 25% increase in pipeline creation for a leading software product company through a robust content marketing campaign
- Over 40% Increase In Leads For A Software Products Company Through Engaging Thought Leadership Content And Marketing Campaign
