100% increase in website traffic & collaboration with 40+ influencers contributing to healthy pipeline for a platinum Atlassian market place partner
Challenge
Client’s lack of knowledge in showcasing its thought leadership capabilities and the loss of potential value generating opportunities for their flagship OKR product for jira.
Solution
Developed a comprehensive thought leadership strategy involving research, blogs, articles, podcasts along with a solid influencer marketing campaign with target accounts & experts.
Impact
- 100% increase in website traffic. 40+ collaboration with key influencers from Atlassian marketplace
- Increased record website traffic of 18,000 per month for a B2B sales tech saas company leading to a pipeline of around $4 million.
- Increased Brand Audit Score For Thought Leadership By 25 Basis Points For A Leading IT Services Company Through A Solid Content Strategy
- 50% Increase In Lead Pipeline For A Leading Consulting Company Through Engaging Thought Leadership Content
- 100% Increase In Web Traffic For An Online Publication Through A Strategic Content Mix
- 5X Leads Generated For A Leading BPO Company Through A Strategic Content Marketing Campaign
- 20% Improvement In Sales Conversion For A Leading IT Services Company Through Engaging Thought Leadership Content
- Over 92% Retention Of Accounts For A Leading Global IT Consulting Company Through An Effective Content Strategy & Marketing Campaign
- 25% increase in pipeline creation for a leading software product company through a robust content marketing campaign
- Over 40% Increase In Leads For A Software Products Company Through Engaging Thought Leadership Content And Marketing Campaign
