Over 92% retention of accounts for a leading global IT consulting company through an effective content strategy & marketing campaign

Challenge

Clients wanted a better way to target and track campaign communication as well as retain and engage their clients.

Solution

  • Weekly newsletter content to target audience
  • Omni-channel thought leadership content across LinkedIn, Twitter, Emails
  • End-to-end planning and execution of the email campaign for event management

Impact

  • Successful retention of over 92% accounts
  • Nearly 90% regular and repeat participation of 30+ members for 2 years
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