Over 92% retention of accounts for a leading global IT consulting company through an
effective content strategy & marketing campaign
Challenge
Clients wanted a better way to target and track campaign communication as well as retain and engage their
clients.
Solution
- Weekly newsletter content to target audience
- Omni-channel thought leadership content across LinkedIn, Twitter, Emails
- End-to-end planning and execution of the email campaign for event management
Impact
- Successful retention of over 92% accounts
- Nearly 90% regular and repeat participation of 30+ members for 2 years