20% improvement in sales conversion for a leading IT Services company through engaging thought leadership content

Challenge

Building a strong Thought Leadership score for the energy, natural resources and utilities business unit.

Solution

Developed a first of its kind hybrid marketing collateral comprising a journal and an annual business report titled ‘ENU Review’. Featuring strategic content such as case studies, articles, research and surveys, the collateral helped project the company’s expertise.

Impact

  • The Sales Team found the collateral an extremely useful tool in their meetings with clients. It helped the business unit showcase itself as a Thought Leader in its field thereby earning clients’ respect and trust.
  • Improved sales conversion percentage by 20 basis points
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