25% increase in pipeline creation for a leading software product company through a robust content marketing campaign

Challenge

Generate new leads for IT support spanning small, medium and large enterprises.

Solution

LinkedIn campaign, SEM, Email campaign, powered by engaging content. Telemarketing and deal closure with the help from client’s account managers and partners.

Impact

  • YOY growth of more than 60% in the enterprise sector
  • Nearly 25% increase in Sales pipeline creation
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