5X leads generated for a leading BPO company through a strategic content marketing campaign

Challenge

Creating a global CFO study to determine the current FAO landscape.

Solution

Collaborated with a leading research firm for thought leadership, best practices, emerging trends, and strategies to develop a global survey targeted at major F&A stakeholders in companies from the Americas to Asia Pacific.

Impact

  • The study revealed the biggest FAO challenges, its evolution, highlighted buyer needs, and demystified the expectations of FAO providers thereby helping the client strengthen its brand image as an industry leader.
  • 5x leads generated vis-à-vis their earlier marketing campaigns
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