Point of View
Unlocking the Power of Outsourced Content: Why Expertise Matters
In today's digital age, content is the cornerstone of effective communication, marketing, and building thought leadership...
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Navigating the Storm: B2B Marketing in an Uncertain Future
In an era of rapid change and uncertainty, B2B marketers face challenges like never before. According to a McKinsey & Company...
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Unleashing Thought Leadership in 2024: Top 8 trends that demand...
In the dynamic realm of B2B technology, the role of a Chief Marketing Officer (CMO) is akin to that of a navigator steering...
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Is the Data & Metric-Only Approach Killing The Creative Marketing Star?
In today's digital age, data has become the lifeblood of marketing. The ability to collect, analyze, and derive insights...
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What are some common mistakes to avoid in content marketing?
Content marketing has become an essential part of any business’s marketing strategy to showcase thought leadership. ...
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3 simple steps to improve content experience for your audience.
According to an analysis by Acrolinx, almost 70% of companies creating content are missing...
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6 ways to generate original content that showcases thought leadership.
In order to establish thought leadership, brands need to focus on creating original content or content...
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6 content marketing trends for 2023 & why you should care?
Conversion rates are nearly 6x higher for content marketing adopters than non-adopters according to...
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The Content Marketers Guide to Thought Leadership
Many brands have been jumping on the thought leadership bandwagon while failing to understand...
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4 easy ways to make your content to capture customer attention
As a marketing professional, one is always on the lookout for the best strategy that can help them...
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Using Thought Leadership to amplify your brand authority
Your organization has many subject matter experts — now is the ideal time to begin bundling this expertise into thought leadership...
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The Secrets To Building Thought Leadership With Content
According to an Edelman research, only 15% of B2B buying decision-makers believe thought leadership...
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4 REASONS WHY YOUR THOUGHT LEADERSHIP CAMPAIGN IS FAILING: What A Mistake!
If one were to search the term “thought leader” on LinkedIn, search results would throw up over a million profiles...
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How to Grow your Business with Thought Leadership in 3 Easy Steps
Research shows that 9 in 10 B2B decision-makers look to thought leadership, and spend at least one...
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How to win clients and influence markets with thought leadership
According to recent research by Edelman, over 88% of B2B decision-maker's perception of a brand...
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5 Tips About Thought Leadership For Business Growth You Can't Afford To Miss
Most businesses focus on traditional forms of marketing to garner customers’ attention. However, few companies seem...
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Too much content or too little content?
Every week, content marketing managers confront this age-old question: how much content is too much content for a company to promote and publish?...
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5 Common Integrated Marketing Mistakes to Avoid
Omnichannel is the new normal- not just for the retail sector but how customers consume content across platforms (online or offline)...
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3R's for better Content Marketing ROI
One of the key aspects of content marketing is to be constantly relevant to your target audience. ....
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How to attract global business leaders with your thought leadership content?
This week I was a panellist at the Bangalore BizLit Festival to discuss the changing role of marketing in the new normal and how my book “The Thought Leader Way” ...
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Why outsource your content
According to recent research by the content council, spending on content marketing will continue to grow by 42% by 2022....
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3 reasons of content maraketing
One of the key aspects of content marketing is to be constantly relevant to your target audience. This means your content is adding value to the reader at all stages of the buyer journey...
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Old school in a New world
2021 is arriving, and with it comes newer possibilities to explore in content marketing. While the opportunities may be many, brands need to prioritize the strategies that will give better ROI.....
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7 ways to crack your SaaS marketing
When it comes to SaaS marketing, it has its own playbook. Digital selling plays a huge part as prospects research and buy largely online. While having a good website, traffic from search engines, email campaigns and social media...
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5 B2B Marketing trends for 2022
As we approach the end of the year, It would be a good time to start thinking about what your content strategy should be like as you step into 2022. Content marketing is an evolving & dynamic field with changes in algorithms,...
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Marketing changing trends
Although the fundamental principles of marketing remain the same, our strategies must change keeping in line with customer behaviour trends change. The current pandemic has changed how marketing functions.
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How to make content marketing work
A recent survey by ThoughtStarters shows that over 85% of B2B buyers believe the quality of content they receive is of poor quality & does not demonstrate thought leadership effectively.
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Future of marketing
The current pandemic has disrupted industries and functions in unprecedented ways. A question now on the minds of all marketers is what will marketing look like in 2025? Recently, neuromarketing has been playing a very key role in marketing and customer experience.
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Formula to crack engaging content
At the core of any content marketing strategy is persuading your target audience to covert to sales opportunities. One of the popular formulas is “Attention — Interest — Desire — Action”.
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Create content they like
Like they say Content is king! And a digital world, content Is everything. It builds your brand, demonstrates thought leadership and drives sales. In 2021, the focus on creating quality content for your audience will be top of mind for all marketers .
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How to engage audience with content marketing
Earlier, content marketing was about grabbing attention—if you were able to catch attention of a few moments, mission accomplished! In a post covid world, that’s still necessary, but it’s not the only criteria.
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5 steps to building content strategy
The role of content marketing should be to showcase thought leadership, build trust and engage them. This calls for high quality content that addresses all their questions across the various stages of the buyer life cycle.
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5 ways coronavirus has changed the role of a marketer
The coronavirus pandemic has disrupted industries and changed the way the typical roles function. I have been carrying out a knowledge series recently around Marketing in the never normal..
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Best approach to content creation
Traditionally, Content used to be considered primarily a top-of-funnel tool. In the new normal, however, consumers expect helpful, high-quality content that showcases thought leadership across every touchpoint.
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Is content marketing an art or science
Across the globe, many content marketing campaigns fall flat due to lack of point of view and measurable goals on the content that they churn out.
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Is gated content a good lead generation strategy
Most brands gate their downloadable guides, whitepapers (i.e. people need to fill up their contact details to view the content) as a result of which it’s getting harder and harder to get people to convert.
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Are you making this mistake in your content marketing approach?
According to a research by ThoughtStarters, only 5% B2B buyers believe the content they receive from companies actually has any unique point of view or showcases thought leadership.
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Have you got your Content Diversification strategy right?
The current pandemic situation has disrupted businesses globally. While businesses look at newer ways of doing business, they need to relook at their marketing strategies as well.
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4 reason why you need to invest in content marketing now
We operate in a VUCA world. This has been further disrupted with the current covid situation. In the face of that uncertainty, companies are tightening their marketing budgets.
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4 ways to build a good business case for content marketing
I often get asked by clients on how they can build an effective business case for content marketing within their organization?
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4 ways to Market in the Never Normal
One of the biggest challenges this generation has faced by far has been covid-19 corona virus. Its impact will last for years come.During a time of economic crisis, the role of the marketer gets tougher.
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3 WAYS CHATBOTS ARE REVOLUTIONIZING CUSTOMER EXPERIENCE IN CONTENT MARKETING
A recent Grand View research report states the global chatbot market is expected to reach $1.23 Bn by 2025 ushering in a chatbot revolution.
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THREE CONTENT MARKETING PREDICTIONS FOR 2018
From being just a buzzword in 2011, content marketing has become the number one priority for the marketing department...
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CONTENT IS KING, BUT DISTRIBUTION RULES THE LAND. ARE YOU INVESTED IN IT?
Given all the noise in the content marketing space, even high-quality content runs the risk of getting lost in the crowd.
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ORGANIC CONTENT MARKETING – A POWERFUL TOOL TO RECKON WITH
Not so long ago, organic content i.e. the brand’s own content posted on their website in a variety of...
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STORIES ARE THE FUTURE OF DIGITAL MARKETING
Once seen, the Google search engine advertisement of two long lost friends brought together by the power of the search engine is hard to forget.
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WHAT DO A WELL-BALANCED DIET AND A WELL-BALANCED CONTENT STRATEGY HAVE IN COMMON?
What do a well-balanced diet and a well-balanced content strategy have in common?
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3 ways to balance promotional content with useful information to win the content game
The digital era has changed marketing forever. A few decades ago, successful brands were built using the ‘push' tactic...
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What do a well-balanced diet and a well-balanced content strategy have in common?
What do a well-balanced diet and a well-balanced content strategy have in common? Plenty, if we use the concept ...
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Create Result-oriented Content Now!
Content creation is easy and as these stats reveal, on the increase - According to the data from the Content Marketing Institute 88% ...
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Tips to Keep the Content Strategy for the Technology Industry Audience
93% of firms have a Content marketing strategy and the singular goal is to reach, engage and convert the desired audience...
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5 ways Corporate Blogging helps you stay ahead!
The advent of Blogging has proven that firms have woken up to the fact that Marketing is a social activity. And being social pays in this age of social media - Businesses that blog get 67% more leads than those that never blog
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5 Steps to a Great Thought Leadership Marketing Strategy
You believe in the potential of thought leadership marketing. You know it can be a game changer. You see it working wonders for businesses all around...
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Thought Leadership a 'Must Have' - Not a 'Nice to Have'
Here's the thing. You cannot claim to be a thought leader. However, if you are a thought leader, it would be sinful not to claim your leadership. Get it?
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Mirror Mirror on the wall who is the real thought leader among all
“We would like to be thought leaders” is a common statement you will come across in most strategy meetings of companies these days.“Thought leadership”...
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Do you have your CEO’s vote for your thought leadership campaign yet!
As a thought leadership marketing specialist, I have realized that the best way to ensure that the thought leadership marketing efforts percolate...
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Pretty pictures and messages not enought to creat a brand anymore
“Thought leadership” is a powerful communications tool that US, global and Indian enterprises are increasingly using to differentiate themselves with prospects...
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5 reasons why you need Thought Leadership
Your mates at the water cooler mentioned the term. It was bandied about at the recent conference too. It is not only popping up in your blog feed with increasing frequency...
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3 reasons why organisations should drive reputation management through thought leadership
Reputation cannot be owned or bought. It must be earned. It is the currency with which you buy trust – the magical feeling..
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