100% increase in web traffic for an online publication through a strategic content mix

Challenge

Increase readership of the publication by offering relevant and interesting branded content.

Solution

Employed content strategy to develop two columns on outsourcing that captured insights, viewpoints and best practices from leading industry and academic thought leaders on generating bottom-line revenue.

Impact

Based on Google Analytics, the branded content became some of the best-read articles on the publication's website resulting in 100% increase in web traffic to their portal

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